Eleana Tan

Data Analyst

• Built and maintained performance dashboards for Marketing, Product, and Global teams, enabling decisions across distributor, retailer, and farmer channels — helped Africa team prevent $9,000+ in commission leakage by exposing fraudulent promoter claims.


• Improved data reliability by managing the integration of third-party tools (e.g., Appsflyer, Google Analytics), collaborating with product and engineering teams to ensure accurate in-app event tracking.


• Led marketing analytics initiatives including customer segmentation, media mix modeling, ROI measurement, and Customer Lifetime Value (CLTV) estimation to optimize campaigns — Identified high value customers for iOS launch targeting, enabling Thailand team to achieve $4.5 Million through in-app transactions in 1 month since launch.


• Drove product analytics to uncover insights on feature usage, user retention, user satisfaction and funnel performance, informing product roadmap and improving user engagement — Analyzed user behavior on newsfeed feature to identify high-performing content patterns, leading to a 20–30% lift in 7-day retention and influencing roadmap priorities for content delivery.


• Delivered key business insights through sales trend analysis, anomaly detection, forecasting through supervised learning — Explored sales trigger analysis, Multi-Linear Regression models and XGBoost, improving sales volume forecasting by 40%.


• Steered annual business planning by providing data-backed forecasts and partnering with cross-functional stakeholders to define and align on performance targets.

Tax Analytics Intern

• Predictive modelling to flag out GST Refund Claims and translation of data preparation script from SAS to Python to use on Databricks


• Built a Power BI dashboard to monitor the usage of data science/AI solutions for the department

Pricing Actuarial Intern

• Assisted the renewal of reinsurance treaty pricing and the revision of pricing guidelines for the SEA market


• Conducted statistical analysis on Long Term Disability/Critical Illness portfolios based on clients’ historical accounts and developed new pricing tools for policy riders (Total Permanent Disability and Backdating)


• Researched and analyzed national statistics for actuarial studies on accelerated Critical Illness in older ages